Corporate or product brands have strengths and weaknesses. Professional brands know your brand core – your brand values, the mission and the vision. And many times that’s the difference, why they also address the desired target group and position themselves in a way that they are accepted by the market – and that’s also the reason why the get real fans who love their brand because its exactly made for them!
However the challenge for entrepreneurs is to find out what the strengths of the company are, because as with ourselves we know, it is difficult for us as an entrepreneur to define our strengths and our core brand. To remedy this situation, we developed an award-winning process 10 years ago that we have also sold to other branding agencies and which is successfully applied year after year and adapted to the new challenges of today’s brands.